It can be pretty difficult to compete with really big businesses when you set up at home, especially in retail, but there are certainly a few different ways of levelling the playing field. Using technology is one of them. More and more businesses are realising how useful technology can be, and you should too.
- Social media is a great way of getting your message out there, and gauging public reaction and opinion, so use it wherever you can. You can also use it as a method of communication.
- Offering an array of flexible online delivery options is popular with customers. Using a service like Interlink Direct means that you don’t even have to leave the building; everything is done online.
- Use spread sheet and database software to help keep things organised and smooth-flowing. There’s always an application that can help you, whatever kind of industry you’re in.
- Use online banking for transactions, and incorporate this fully into your record keeping. This way you’ll easily be able to keep track of all of your finances, which is absolutely essential.
- There are now plenty of smartphone apps which can help you run your business, especially when you’re on the go. Being able to deal with customers when you’re away from the home office is very useful indeed.
- Use the cloud to store your data in, so that you don’t have to worry about it getting lost. Services don’t usually cost a lot, and you can access the information from anywhere with an internet connection.
- Always have online presence, so that people can find you. Keep it regularly updated and useful.
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